How to create an outstanding ecommerce website
Nowadays, people can do almost anything online including shopping for their favorite products, and this has created a massive demand for eCommerce website design companies in India. Whether you’re selling shoes, clothes, makeup, skincare, or any other product, eCommerce is something important that you need to be aware of as a brand.
An eCommerce website not only builds your brand reputation but allows you to connect with more customers, and sell more products but that only happened when you have a website with the relevant amount of information. Your website needs to be minimal, professional, fast, reliable with high-quality graphics, good content, and colors to attract and retain customers on your site.
First impressions are very important and a good website will look and feel on-brand, ensure the customers takes an action, and purchases your product. Here are some tips on how to create an outstanding eCommerce website and take your design tips to the next level.
- User- friendly website
Ensuring your website is user-friendly is the first step towards a successful ecommerce website design. Customers need a website that is easy to navigate between pages and doesn’t lag. Take Splendid Spoon, for example; the homepage of the site clearly states what the brand is about and includes steps, product links, and the CTA so users can explore purchasing. The dropdown menu has everything a customer would be looking for so they can easily navigate through it.
- A smooth checkout processes
Do you know those really annoying sites that take forever to load payments or takes you to another un-secure website to make a payment? A customer’s card payment is important and users won’t just pay on any website – especially if they see that your website isn’t secure. My Billie, a beauty brand, has ‘information’ buttons that display a secure checkout process. The checkout is quick, efficient, and allows you the comfort of knowing that your financial information is safe.
- Add a ‘filter’ option
As a website design company in India, you know that customers love filtering options, especially when it comes to categories like clothing, makeup, skincare, and more. Filtering allows consumers to quickly find what they are looking for instead of having to go through every product. Have a look at the website by The Little Market, it has a drop-down filter for each category so users can pick the category of their choice, choose the type, color and find their product faster. If users know your site is easier, systematic, and less hassle, they will purchase your products.
- Good customer service
One thing that sets some brands apart from the rest is excellent customer service. Some eCommerce website design companies include chatbots that will answer any query you have, from products, services, feedback to even negative reviews. Besides these bigger brands have customer service support you can call 24/7 and some others also have an FAQ section which includes any questions and answers you may have about the brand and products. Fujifilm provides free information about how to use various cameras, download the software, and even tips on photo editing, this makes it interesting for a customer looking to buy and use a camera.
- Fine-tune your software
Choosing the right software as a website design company in India is crucial to help your eCommerce website grow. Your software should be easy enough for your team and customers to understand and good enough to ensure the quality of your website. For example, HubSpot’s software is accessible to marketers, web designers, tech professionals, and IT specialists, brands can even book a demo. It is responsive and efficient to designs, forms, chatbots, customer service, and more and allows you to manage all of it in one place.
The Bottom Line
The above tips help create an outstanding eCommerce website for your brand. An attractive website leads to more engagement and conversions for both your products and services. Hiring an eCommerce and website design company in India to handle your website not only ensures that it gets done professionally but also takes care of other factors like the software, security, maintenance, and design.