The benefits of online advertising are clear in that it can generate fast and genuine results, it is affordable, measurable, and can be used across multiple platforms and is very easy to target depending on what your business offers. That being said, is online advertising all it’s cracked out to be? In a word, yes. However, that doesn’t mean that it doesn’t come with its downsides that can be hugely detrimental to your business and marketing campaigns.
The below will consider the limitations of online marketing so that when you eventually pay for advertisements, the money you spend will have been spent efficiently.
They Require a Lot of Time Investment
As a business, you will be putting money into these advertisements and because of the ability to monitor the effectiveness of these advertisements, you will need to keep an eye on them to ensure they are generating results. You are unable to merely set up an advertising campaign and see what happens – you will need to alter ads, try them on different sites and change the tone they convey in order to properly establish whether your current strategy is actually working.
Ads Can Be Difficult to Set Up
A lot of the different advertising facilities that are offered on different sites come with set templates that a lot of businesses use; this means that if you want to stand out and turn your clicks into conversion, then you will need to use advertisements that stand out. Creating these ads so that they look unique but also convey the quality, ethos and services of your business can be difficult to set up.
It’s for these reasons that more people tend to opt for the help of organisations such as Made by Factory. Made by Factory is a PPC Agency in Manchester. They can set up ad campaigns across multiple different platforms such as Google, Facebook and Twitter so that your ads stand out and traffic is generated towards your site as a result.
Costs Can Add Up If You Let Them
These ads need to be monitored constantly to ensure they are working to their full potential. If not, and if though your adverts are leading to clicks but these clicks are not converting into sales, then you could end up spending a lot of money on ineffective marketing. This is another reason why organisations opt to use sites like Factory, so that campaigns can be closely monitored and tailored to better help your brand grow.
Should You Be Using Paid Advertising?
The quick answer? Yes, you should be using paid advertising. They are incredibly effective at getting the name of your brand out into the world in a very short space of time. The ability to customise ads and put them on multiple sites at once means that you should be able to increase the traffic to your website, which will in turn lead to an increase in sales.
With the above in mind, paid advertising does come with its potential limitations. These ads need to be constantly monitored to ensure that the money being spent on them is justified so that the clicks you are receiving on your website are actually converting into sales.